The New Playground offers an accessible entry point to local fashion, gathering many independent brands in a single underground space. It is a good starting point for exploring Vietnamese streetwear without visiting many individual boutiques.

Go here if

you want to browse many local fashion brands in one location

Skip if

you prefer a traditional, open-air shopping experience

1 insider tip

Mr.Pin · curator · The New Playground

This basement venue houses various independent Vietnamese labels, offering a concentrated look at contemporary local design. Shoppers can discover a wide range of apparel and accessories from different brands in one location. Its underground setting provides a distinct shopping experience in District 1.

808COUTURE stands out for its curated selection of contemporary Vietnamese streetwear, suitable for those looking for a focused collection of both menswear and womenswear from emerging designers. This store provides a more specific aesthetic compared to larger multi-brand complexes.

Go here if

you seek contemporary Vietnamese streetwear from multiple local brands

Skip if

you are looking for vintage finds or international labels

1 insider tip

Mr.Pin · curator · 808COUTURE

This multi-brand store highlights independent Vietnamese fashion, specializing in contemporary streetwear. It provides a platform for emerging local designers to showcase their collections. Visitors seeking current trends in Vietnamese urban fashion will find a curated selection here.

11 Garmentory is the largest multi-brand complex on this list, offering an extensive range of apparel and accessories across multiple floors with distinct interior designs. It is ideal for shoppers who want a comprehensive overview of local fashion designers in a spacious setting.

Go here if

you want to explore a wide variety of local Vietnamese designers under one roof

Skip if

you prefer smaller, more intimate shopping environments

1 insider tip

Mr.Pin · curator · 11 Garmentory

This retail complex curates apparel and accessories from numerous local Vietnamese designers. It is a suitable stop for those wanting to explore a broad spectrum of local fashion creativity beyond District 1. Allow time to browse the diverse offerings available.

BEUTER provides a specific take on youth culture and street art through its ready-to-wear garments, focusing on reinterpreted everyday wear. This brand is a solid choice for those interested in a singular brand's vision rather than a multi-brand selection.

Go here if

you are interested in a specific local brand with a focus on street art-inspired youth fashion

Skip if

you want a broader selection of styles or vintage clothing

1 insider tip

Mr.Pin · curator · BEUTER

BEUTER is located within the apartment block at 42 Tôn Thất Thiệp. Finding Room 44 involves navigating the building, which is part of the experience. This brand offers a contemporary fashion perspective, appealing to those interested in established local labels.

GIA Studios provides a luxury take on minimalist women's ready-to-wear, building on a strong tailoring heritage. This brand is for shoppers seeking sophisticated, high-quality pieces with a blend of traditional craftsmanship and modern design.

Go here if

you want contemporary luxury women's wear with a minimalist aesthetic

Skip if

you are on a budget or prefer casual streetwear

1 insider tip

Mr.Pin · curator · GIA Studios

GIA Studios provides minimalist, ready-to-wear women's clothing, reflecting a luxury aesthetic. The brand is known for its refined designs. This stop suits shoppers interested in high-end Vietnamese fashion for women.

Mayhem Vintage Store specializes in second-hand clothing primarily sourced from Japan, offering a diverse collection for both men and women. Its focus on Japanese imports gives it a unique inventory compared to other vintage shops.

Go here if

you want to find carefully selected vintage clothing, especially from Japan

Skip if

you are not interested in imported second-hand fashion

1 insider tip

Mr.Pin · curator · Mayhem Vintage Store

Mayhem Vintage Store is located on an upper floor accessed via a small alley, adding to its character. The store offers a curated collection of pre-owned items. Finding it requires some navigation, but the effort can lead to interesting finds.

Vincom Center Đồng Khởi is included as an option for comparison, providing a stark contrast to the local brand and vintage focus of this guide, housing primarily international brands. It is suitable if you need a break from specialized shopping or want to compare local with global.

Go here if

you want to compare local brands with a wide range of international fashion retailers

Skip if

you are exclusively interested in local Vietnamese brands or vintage items

1 insider tip

Mr.Pin · curator · Vincom Center Đồng Khởi

This center is a significant retail destination in Ho Chi Minh City. It provides a broad shopping experience. Visitors can explore various establishments within this well-known commercial complex.

Vina Design Store at the Post Office offers cultural products and gifts from local Vietnamese creatives, distinct from fashion and vintage clothing stores. It is an excellent spot for unique, locally designed souvenirs and home goods.

Go here if

you are looking for unique, culturally inspired gifts and design items from local creatives

Skip if

you are primarily interested in fashion apparel or vintage clothing

1 insider tip

Mr.Pin · curator · Vina Design Store

This store is part of the city's diverse range of local retail options. It offers products that align with the local design focus. Shoppers looking for distinct items can include this as a stop.