Môi Ðiên

Môi Điên is a Vietnamese fashion brand. Its store sits on Tôn Thất Thiệp Street in Ho Chi Minh City’s District 1. The brand crafts experimental, modern clothing. It weaves in elements of Vietnamese culture. Designer Tom Trandt founded Môi Điên. He graduated from Parsons School of Design. Trandt launched the brand’s first collection in late 2016. The brand’s name means “crazy lips.” This reflects a message of free expression.

Môi Điên designs often feature unique material treatments. They also showcase unconventional silhouettes. The brand draws creative inspiration from Vietnamese folklore and traditional stories. It excels at creative pattern cutting and craftsmanship. Collections include ready-to-wear items. Shoppers find tops, shirts, outerwear, and trousers. The brand also produces accessories. This includes the signature Ba Gang Bag. Elle Vietnam and Harper’s Bazaar have featured Môi Điên.

The brand prioritizes sustainability in production. One collection, “Re-made in Vietnam,” used leftover fabric scraps. This created new garments. This zero-waste approach recurs in the brand’s work. Môi Điên also develops products. These products create no fabric waste. The brand has presented its work internationally. This includes the International Fashion Showcase in London.

Môi Điên operates its physical store in District 1. It also sells products online. Shoppers find items on its official website and social media. The brand has built a following. Artists, musicians, and creatives in Vietnam follow it. It has collaborated with local brands. Sadéc District, a home goods store, is one example. The brand continues to release multiple collections annually.