THE MERX I

THE MERX I is a clothing store on Lý Tự Trọng in District 1, Ho Chi Minh City. The boutique occupies a third-floor space inside the apartment building at 26 Lý Tự Trọng. This residential complex stands directly across the street from Vincom Center Đồng Khởi. The building houses independent local designers, art cafes, and lifestyle shops.

The shop stocks everyday casual collections for both men and women. The menswear line focuses on relaxed, contemporary streetwear and resort-style garments. Popular men’s items include striped collared shirts, knitted Cuban shirts, and linen cargo shorts. Womenswear selections present lightweight cotton tops, silk camisoles, and pleated skirts. Garments feature neutral color tones, clean tailoring, and breathable fabrics suitable for tropical weather.

The store displays merchandise on sleek metal clothing racks and wooden display tables. Full-length mirrors and fitting cubicles support shoppers inside the compact boutique space. The retail interior employs bright illumination, white walls, and uncluttered apparel arrangements. Price tags generally reflect the mid-range spectrum of independent Vietnamese apparel brands. Men’s collared shirts commonly sell for around 646,000 VND.

THE MERX operates this primary central shop alongside a second branch in District 3. The brand frequently rotates its capsule collections throughout each fashion season. The boutique attracts young professionals, local fashion followers, and international travelers exploring the old building. Visitors reach the shop via the vintage staircase and elevator of the apartment block.