MUJI Le Thanh Ton (Flagship store)

MUJI Le Thanh Ton is a Japanese lifestyle and department flagship store on Lê Thánh Tôn in District 1, Ho Chi Minh City. The store occupies the first and second floors of Parkson Saigon Tourist Plaza. Japanese retailer Ryohin Keikaku opened this branch in November 2020 as its first store in Vietnam. The location spans over 2,000 square meters of retail floor space.

The food section stocks Vietnam-exclusive packaged snacks alongside classic Japanese confectionery. Shelves display regional dried fruits such as chili-salt mango, passion fruit mango, and dried pomelo peel. The snack section carries local roasted cashews, candied ginger, and packaged coffee beans. An in-house coffee bar prepares espresso drinks, matcha lattes, and baked goods. The dining area offers seating for around 80 patrons.

Display areas present minimalist clothing, skincare lines, travel goods, and household storage systems. The upper floor highlights wooden furniture, cotton bedding, and tableware. Dedicated advisors offer interior consultation services for home organization. Shoppers use on-site embroidery counters and ink stamping stations to personalize plain textiles and notebooks. The store interior incorporates natural materials like Vietnamese acacia wood, clay tiles, and reclaimed architectural timber.

The department store stands directly across from Vincom Center Đồng Khởi in the central commercial district. The retail space operates daily on the corner of Lê Thánh Tôn and Đồng Khởi. Shoppers explore thousands of household items across two interconnected levels. The branch anchors the brand’s retail presence in southern Vietnam.