Rue Miche L’édition is a multi-brand concept store on Đồng Khởi street in District 1, Ho Chi Minh City. The store occupies a large space in the basement of the Union Square building. It showcases fashion, accessories, and lifestyle products from Vietnamese designers. The retail hub features items from more than 35 local brands.
The store’s design incorporates raw cement textures and full-grain wood elements. Its layout creates a flexible space for curating different collections and events. The large venue allows for various configurations and installations. It functions as a retail store and a cultural hub. The space regularly hosts events and product launches.
Beyond fashion retail, the venue includes additional concepts. A beverage counter named Rotten Bar serves healthy drinks. It uses locally sourced fruits for its menu. Another area, the Wellness Cave, provides a quiet space. It hosts activities like yoga and meditation sessions. The store also contains a photo booth and spaces for brand collaborations.
Rue Miche L’édition opened in late 2025. It evolved from the original Rue Miche boutique on Phùng Khắc Khoan street. The store aims to connect local Vietnamese brands with a broader audience. It serves both a local clientele and international tourists. The location has a direct connection to a city metro station.
This boutique store carries many brands. The extensive selection and helpful service are notable.
Questions & Answers
Where is Rue Miche L’édition located?
Rue Miche L’édition is located at LL3, Union Square, 171 Đồng Khởi, Bến Nghé, District 1, Ho Chi Minh City, in the basement of the Union Square building.
What kind of store is Rue Miche L’édition?
Rue Miche L’édition is a multi-brand concept store that showcases fashion, accessories, and lifestyle products exclusively from Vietnamese designers, featuring items from over 35 local brands.
What are the opening hours for Rue Miche L’édition?
Rue Miche L’édition is open daily from 10:00 to 21:00.
Does Rue Miche L’édition offer food or drinks?
Yes, Rue Miche L’édition includes a beverage counter called Rotten Bar, which serves healthy drinks made from locally sourced fruits.
What unique features does Rue Miche L’édition have beyond retail?
Beyond retail, Rue Miche L’édition features a Wellness Cave for activities like yoga and meditation, a photo booth, and hosts events and product launches, functioning as a retail store and cultural hub.
When did Rue Miche L’édition open?
Rue Miche L’édition opened in late 2025, evolving from its original boutique on Phùng Khắc Khoan street.
What is the phone number for Rue Miche L’édition?
You can contact Rue Miche L’édition at +84904260842.
Is Rue Miche L’édition accessible by public transport?
Yes, the Rue Miche L’édition location in Union Square has a direct connection to a city metro station.
Who is the target audience for Rue Miche L’édition?
Rue Miche L’édition aims to connect local Vietnamese brands with a broader audience, serving both local clientele and international tourists.
Does Rue Miche L’édition host events?
Yes, the large venue of Rue Miche L’édition regularly hosts events and product launches, providing a flexible space for various installations and brand collaborations.
