L1-06C, Level 1, UNION SQUARE, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh
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DIOR is a luxury fashion boutique on Đồng Khởi in District 1, Ho Chi Minh City. The store occupies the ground level of the Union Square complex opposite the Saigon Opera House. French fashion house Christian Dior opened this flagship retail space in January 2022. The boutique carries ready-to-wear fashion lines alongside fine jewelry, fragrances, and footwear.
The retail floor features separate sections for women’s collections and men’s fashion. Glass display cases hold signature handbag models including the Lady Dior and the Saddle bag. Shelves present embroidered Dior Book Tote bags alongside silk scarves and small leather goods. The shop also stocks Swiss timepieces, sunglasses, and curated jewelry collections. In-store craft specialists offer personalization options for select leather pieces and canvas goods.
The interior design combines pale neutral walls with light wooden floors and soft metallic accents. Display rooms incorporate custom furniture from design studios such as Agapecasa and De La Espada. Selected artworks from Galerie Negropontes hang on the walls in tribute to Christian Dior’s art gallery background. Private VIP suites offer secluded fitting rooms for personalized styling consultations.
The Đồng Khởi location anchors the luxury retail row in downtown Ho Chi Minh City. Street-facing windows provide expansive exterior displays along one of the city’s historic avenues. Customer service teams assist shoppers in multiple languages during retail hours. The boutique operates daily on the primary concourse of the shopping mall.
Reviewers frequently praise this Dior boutique for its spacious shopping environment, strong product selection, and attentive customer service, with guests noting welcoming touches like complimentary water and patient assistance. However, individual experiences with the sales staff can vary, as some visitors report encountering unwelcoming or judgmental attitudes.
DIOR is rated 3.4 out of 5 on Google from 122 reviews. Summary written by PinGuide from Google reviews, figures as of 19 Sep 2026. Read on Google ↗
This streetfront location faces the Saigon Opera House, offering clear visibility from the sidewalk. The boutique carries seasonal women's ready-to-wear, leather bags, and fragrance lines. Staff can arrange private client appointments for fine jewelry and bespoke fittings.
L1-06C, Level 1, UNION SQUARE, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh