Saigon On Film Book now: a private photo walk through Saigon's Chinatown →
This guide is based on a video

Saigon just keeps getting better | 6 days in HCMC

by Viet Pham · Watch on YouTube ↗

Explore local eateries, cafes, and boutiques

This PinGuide itinerary covers 25 places featured in Viet Pham’s travel video about Ho Chi Minh City. The guide offers an engaging look at both popular and unique food and shopping spots. It provides a full day of diverse activities for visitors.

This guide features a mix of traditional Vietnamese eateries, specialty coffee shops, and boutique clothing stores. Visitors can explore Ho Chi Minh City food and shopping adventures beyond typical tourist paths.

The Pins

01

Start your Ho Chi Minh City food and shopping adventures at a comfortable base.

Mai House Saigon Hotel

Hotel · Ho Chi Minh City

Mai House Saigon is a five-star hotel on Nam Ky Khoi Nghia Street in District 3, Ho Chi Minh City. The hotel’s main lobby entrance is located at 1 Ngo Thoi Nhiem Street. It stands adjacent to the historic Marie Curie School. The property combines French-Indochinese architecture with colonial design elements. It opened in 2019 and contains 224 guest rooms, suites, and serviced apartments.

The hotel provides several dining and beverage venues. C’est La Vie is an all-day restaurant serving French and Vietnamese cuisine. Mediterra Restaurant & Bar offers Mediterranean dishes. Thơm Lounge focuses on traditional Vietnamese tea culture and tea-inspired cocktails. The Fifth Element is the hotel’s poolside bar. The property also features a collection of local art and crafts throughout its public spaces.

Guest facilities include an outdoor swimming pool and a fitness center. The Four Elements Spa, located on the fifth floor, provides a range of wellness treatments. For events, the hotel has multiple meeting rooms and a ballroom. The property is situated within walking distance of city landmarks. These include the Reunification Palace, Notre Dame Cathedral, and the War Remnants Museum.

Rooms and apartments feature amenities such as work desks and bathtubs. The hotel offers both short-term stays and long-term serviced residences. It has received certifications for food safety management, including HACCP and ISO 22000. The hotel operates as an independent, family-run establishment.

Open in Google Maps ↗

157 Nam Ky Khoi Nghia, Võ Thị Sáu, District 3, Ho Chi Minh City, Vietnam

1 insider tip

Viet Pham · curator · Mai House Saigon Hotel

The hotel features a spacious bathtub and a functional desk area. It serves as a good central location for city explorations.

02

After settling in, head to SEESON IRL for a refreshing look.

SEESON IRL

Shopping · Ho Chi Minh City

09:00-22:00 daily +84 986009390

SEESON IRL is a Vietnamese eyewear studio. It sits on Điện Biên Phủ Street in District 3. This Ho Chi Minh City store opened in 2018. The brand designs its own optical frames. It also crafts sunglasses as an independent label. This location serves as the company’s Saigon flagship. It presents eyewear across multiple levels. Locals know SEESON as a pioneering Vietnamese design studio. It offers a unique retail experience.

The store’s interior features a minimalist concept. It blends contemporary materials. It also incorporates traditional Vietnamese elements. The ground floor showcases signature collections. It provides customization services too. Another floor displays basic frame models. The space also includes SEESON CLINICS. This area offers refractive exams. Customers receive lens consultations here.

The brand crafts frames from premium cellulose acetate. Collections balance functionality with modern design. The store extends the brand’s design philosophy. It provides a setting to appreciate materials. Visitors can examine product craftsmanship. The company also operates a flagship store in Hanoi.

Beyond selling products, the store offers technical services. Staff adjust frames for proper fit. The space includes a customer relaxation area. SEESON ranks among Vietnam’s first dedicated eyewear studios. It provides a curated shopping experience. This goes beyond typical optical shops.

Open in Google Maps ↗

199 Điện Biên Phủ, Phường Võ Thị Sáu, Quận 3, Thành phố Hồ Chí Minh, Vietnam

2 insider tips

Viet Pham · curator · SEESON IRL

SEESON IRL specializes in stylish eyewear. Explore their selection of frames. This location offers unique designs.

Reina_rw · curator · SEESON IRL

This store is recommended for those who appreciate trendy glasses and sunglasses. Prices for local brands are higher but remain more affordable than international options.

1 / 2
03

Next, experience local flavors at Hủ Tiếu Hồng Phát.

Hủ Tiếu Hồng Phát

Vietnamese Cuisine · Ho Chi Minh City

06:30-22:30 daily 028 3839 0187

Hủ Tiếu Hồng Phát offers Vietnamese noodle soup. This long-standing restaurant sits on Võ Văn Tần Street. You will find it in District 3, Ho Chi Minh City. The restaurant opened its doors in 1975. It specializes in hủ tiếu Nam Vang. This southern Vietnamese dish blends Khmer and Chaozhou food cultures. It is a Phnom Penh-style rice noodle soup. The restaurant serves a traditional soup version. It also offers a “dry” version tossed in sauce.

The menu highlights hủ tiếu. This signature dish features soft rice noodles. A pork and dried seafood broth flavors it. Toppings include minced pork and sliced pork liver. Fresh shrimp and quail eggs complete the dish. The kitchen simmers pork bones for many hours. This creates its rich broth. Diners receive a side of fresh greens. These include chives, celery, and bean sprouts. The Michelin Guide awarded this restaurant a Bib Gourmand distinction.

Beyond its main noodle soup, the restaurant serves other dishes. The menu lists appetizers. Chả giò tôm cua are fried shrimp and crab spring rolls. Diners can also order sủi cảo chiên. These are fried pork and shrimp dumplings. Another notable item is bánh bao. This steamed bun holds minced pork and a salted egg. The restaurant provides a clean dining space. It also has air-conditioning for guest comfort.

Hủ Tiếu Hồng Phát occupies a multi-story building. It features a modern interior design. The open kitchen area allows diners to observe food preparation. The establishment maintains consistent hours. It serves customers from early morning until late evening. The restaurant has expanded. It now includes several branches. These include other Ho Chi Minh City locations. It also has international branches.

Open in Google Maps ↗

389-391 Võ Văn Tần, Phường 5, Quận 3, Thành phố Hồ Chí Minh, Vietnam

1 insider tip
04

Continue your culinary journey at Quan Nem Restaurant.

Quan Nem Restaurant

Vietnamese Cuisine · Ho Chi Minh City

10:00-21:30 daily +84 28 6299 1478

Quan Nem Restaurant is a Vietnamese restaurant on Nguyễn Thị Minh Khai street in District 1, Ho Chi Minh City, that specializes in northern Vietnamese cuisine. The restaurant focuses on a concise menu, with bún chả as a primary offering. This dish features grilled pork patties and pork slices served in a dipping sauce with rice vermicelli and fresh herbs.

The other signature dish is nem cua bể, a square-shaped, deep-fried spring roll filled with sea crab. The kitchen prepares these rolls to order. Each nem is stuffed with chopped crab, glass noodles, wood ear mushrooms, and bean sprouts. The restaurant serves these two main dishes alongside a variety of fresh greens and herbs for pairing.

The dining space is a casual, local-style eatery. It attracts both local residents and international tourists. The restaurant operates with a simple layout, focusing on the food service. Due to its popularity, the space can become crowded, particularly during peak meal times. The restaurant also has a location in Hanoi.

Quan Nem is a family-owned establishment. It prepares dishes fresh after an order is placed. The menu offers specific combinations for its bún chả, including options for only grilled pork patties or only sliced grilled pork. The restaurant also offers a frozen, take-home version of its crab spring rolls.

Open in Google Maps ↗

15E Nguyễn Thị Minh Khai, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · Quan Nem Restaurant

This restaurant is known for its bún chả. The meatballs and pickled fish sauce are notable highlights.

05

For a unique evening, visit Moa Moa Pasta Club.

Moa Moa Pasta Club

Ho Chi Minh City

11:00-22:00 daily +84888154866

Moa Moa Pasta Club is a handmade pasta restaurant on Ngô Đức Kế street in District 1, Ho Chi Minh City. The restaurant operates from within a historic apartment building at the intersection of Nguyễn Huệ and Ngô Đức Kế streets. Its kitchen focuses on producing fresh pasta, which chefs prepare by hand daily. The venue features an all-glass pasta-making room, or “Pasta Theater”, at its entrance. This allows diners to watch the chefs knead, roll, and cut the pasta.

The menu lists a variety of pasta dishes made from scratch. Offerings include spaghetti with tomato sauce and burrata, as well as a spicy Alla Vodka pasta. The kitchen also prepares starters like beef carpaccio and focaccia served with hot honey whipped butter. Non-pasta mains and desserts, such as chocolate mousse with orange, are also available. The bar serves a list of cocktails and mocktails. A daily happy hour offers a buy-one-get-one-free promotion on cocktails.

The dining space provides views over the pedestrian street below and the Saigon River. The interior design features a mosaic floor, custom lighting, and furniture with curved lines. Tabletops have inlays of distinctive pasta shapes like ravioli and farfalle. The restaurant is conceived as a social club, aiming to bring people together. It sits in a central location, offering a connection to the city’s energy from its balcony area and large windows.

The restaurant’s branding uses a playful visual identity. The logo incorporates real tomato sauce in its design. The overall aesthetic steps away from conventional restaurant branding with a vibrant, unconventional color palette. The venue accepts reservations and provides seating for both casual meals and group dinners. The space combines modern design elements with the building’s vintage architecture.

Open in Google Maps ↗

40E Ngô Đức Kế, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · Moa Moa Pasta Club

They host mahjong nights, offering a kumquat beer and a crab dip with crackers. Their pasta with spicy tomato sauce is a popular choice.

06

Later, immerse yourself in the 'nhậu' culture at SẠC NHẬU Station.

SẠC NHẬU Station

Ho Chi Minh City

16:00-02:00 daily 0799750888

SẠC NHẬU Station sits on Trần Hưng Đạo Street. This modern Vietnamese beer club operates in District 1. It offers a contemporary ‘quán nhậu’ experience. Locals know ‘quán nhậu’ as a Vietnamese-style drinking and dining spot. The Khè Group owns this establishment. This local company specializes in food and beverage hospitality. The space provides both indoor and outdoor seating.

Industrial elements shape the design. Bright neon lighting illuminates the venue. The menu lists a wide range of Vietnamese dishes. Guests share these plates. Popular categories include grilled meats and fresh seafood. The kitchen prepares Sườn Nướng Himalaya. Diners also enjoy various hot pots. Smaller plates like Sụn Gà Xóc Tỏi Ớt are available. This dish features garlic and chili fried chicken cartilage. The venue serves diverse alcoholic beverages. Beer comes by the bottle, in towers, and as craft options. The drink list also offers soju and cocktails.

The establishment holds up to 400 guests. It provides a high-energy environment. Resident DJs play music nightly. The music format is typically open. It features pop, hip-hop, and Vinahouse. The venue sits near Bùi Viện walking street. It is also close to 23/9 Park. A young adult crowd frequents the club. This includes locals and office workers. Staff members are ‘trạm viên’ or ‘station members’.

SẠC NHẬU Station combines a restaurant and social gathering space. The venue operates late, closing in the early morning. It offers Wi-Fi and accepts card payments. Its large format suits group gatherings. It is also ideal for celebrations.

Open in Google Maps ↗

6 Trần Hưng Đạo, Phường Phạm Ngũ Lão, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · SẠC NHẬU Station

Order the 'beef mountain fire' (bò núi lửa) served with bánh đa crackers. This spot provides insight into local drinking customs.

07

Begin your next morning with coffee at Sipply Specialty Coffee.

Sipply Specialty Coffee

Film Photography · District 1, Ho Chi Minh City

08:00–20:00 daily +84866331587

Sipply Specialty Coffee is a café and roastery on Lê Thánh Tôn in District 1, Ho Chi Minh City. The venue operates from the first floor of a building located in an alley. It specializes in coffee made from beans roasted in-house. The café is situated near the Bến Thành Market area.

The menu features a range of specialty coffee drinks. Baristas prepare classic espresso-based beverages and pour-overs. The café also creates signature drinks with unique flavor profiles. Named offerings include the “Cloudy Coconut” and the “Almond Rice” cold brew. The business focuses on sourcing and highlighting Vietnamese-grown coffee beans, particularly Arabica. Staff provide information about the different beans available.

The interior design uses wooden elements and incorporates greenery. The space has a modern and minimalist aesthetic. Seating is available indoors, and the café also has a small outdoor balcony. The founder, Mai Vu, established the space to blend traditional Saigon architectural features with contemporary design. The venue sells its house-roasted coffee beans for customers to take home.

Sipply Specialty Coffee serves a clientele of local residents and international visitors. The café provides a quiet setting away from the main street. It functions as both a coffee shop for daily patrons and a roastery supplying its own beans. The business maintains another location in the Tân Định ward of District 1.

2 video mentions
1 / 2
Open in Google Maps ↗

Floor 1, 200 Lê Thánh Tôn, Phường Bến Thành, Quận 1, Thành phố Hồ Chí Minh, Vietnam

3 insider tips

Viet Pham · curator · Sipply Specialty Coffee

This roastery offers a selection of light roast coffees. Pair your coffee with a canelé for a complete experience.

Mr.Pin · curator · Sipply Specialty Coffee

Sipply Specialty Coffee, a café and roastery on Lê Thánh Tôn in District 1, operates from the first floor of an alley building. It specializes in coffee made from beans roasted on-site, ensuring optimal freshness and flavor. This is an excellent destination for those who appreciate the nuances of freshly roasted specialty coffee.

Sol Life · curator · Sipply Specialty Coffee

This cafe features a vintage design and an open balcony. Try the cloudy coconut coffee. The cold brew with rice milk foam is another option.

1 / 3
08

For a quick and affordable meal, visit Xôi Gà Number One.

Xôi Gà Number One

Vietnamese Cuisine · Ho Chi Minh City

06:30-20:30 daily +84908265767

Xôi Gà Number One is a street food stall on Nguyễn Trung Trực street in District 1, Ho Chi Minh City. The stall specializes in Vietnamese sticky rice dishes. It operates from a street-front corner location near the Bến Thành Market. The business has a history spanning three generations. It began as a street cart operated by the current owner’s grandmother. The stall holds a “Michelin Selected” distinction from the Michelin Guide.

The menu focuses on two main dishes. The first is xôi gà, a savory sticky rice. This dish includes shredded chicken, egg, and sometimes chicken offal with gravy. The second is xôi bắp, a sweet sticky corn rice prepared with sugar and lard. Other variations appear on the menu, including xôi gà trứng non (sticky rice with chicken and young egg) and xôi phá lấu (sticky rice with offal). Staff prepare each portion to order for takeaway or for dining at the limited street-side seating.

The stall serves a constant flow of local residents and international tourists. Its location on a busy intersection makes it a visible and accessible food stop. The preparation area is open to the street, allowing customers to see the food being assembled. The business sells approximately 30 kilograms of sticky rice daily. The pricing is in the affordable, street-food tier.

The establishment’s history dates back several decades. The founder, Đỗ Thị Tịnh, started by selling sticky rice from a carrying pole in the 1960s. Her daughter, Lê Thị Thịnh, later took over the business, which is now continued by the third generation. The stall maintains the family’s recipes and preparation methods. It is a well-known name in the city’s street food landscape.

Open in Google Maps ↗

15 Nguyễn Trung Trực, Phường Bến Thành, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip
09

Enjoy another coffee break at OKKIO Caffe.

OKKIO Caffe

Coffee · Ho Chi Minh City

07:30-22:00 daily +84816888955

OKKIO Caffe is a specialty coffee shop on Đồng Khởi street in District 1, Ho Chi Minh City. The cafe occupies the second floor of an old apartment building. Patrons access the entrance through a small art alley off the main street. The space features a balcony with direct views of the Ho Chi Minh City Opera House.

The menu centers on specialty coffee drinks. Baristas prepare espresso, pour-over coffee, and cold brew. The shop also serves Vietnamese-style coffee and creative latte preparations. A selection of teas, juices, and chocolate drinks is available. The food menu includes pastries, cakes, and savory items like bagels and croissants.

The interior design uses a prominent maroon-colored counter as a centerpiece. The space has high ceilings and combines modern and retro design elements. Seating includes tables inside and a few seats on the outdoor balcony. The cafe is one of several OKKIO locations throughout the city. The brand first opened in 2018 near Ben Thanh Market.

This Đồng Khởi branch opened in April 2022. It sits in a central location for sightseeing and commerce. The cafe serves a mix of local residents, office workers, and tourists. It provides a quiet space away from the street-level activity below. The venue offers both single-origin Arabica and local Robusta beans.

Open in Google Maps ↗

Lầu 2, 151 Đồng Khởi, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · OKKIO Caffe

This cafe offers a good environment for working on a laptop. Try the cold brew coffee here.

10

Transition to shopping with a stop at LIDER.

LIDER

Shopping · Ho Chi Minh City

09:30-22:00 daily +84 982 062 442

LIDER is a Vietnamese fashion brand on Tôn Thất Thiệp street in District 1, Ho Chi Minh City, that designs gender-neutral clothing. Phuc Luu and To Son Anh founded the local brand in 2014. The label focuses on minimalist, urban-style apparel. It blends global trends with functional and versatile designs. The collections feature clean silhouettes and muted color palettes.

The brand offers a range of products for all genders. This includes t-shirts, trousers, outerwear, and accessories. LIDER designs all its items in-house. Production takes place entirely within Vietnam. The brand’s philosophy balances creative elements with everyday functionality. It aims to provide a distinct voice in the local streetwear scene. The clothing style merges streetwear with smart casual wear.

The main LIDER store occupies a space on Tôn Thất Thiệp street. The brand also has a presence in other retail locations. These include The New Playground at Vincom Center Đồng Khởi. The designs are created to suit the modern Vietnamese lifestyle. The brand has established itself as a notable name in Ho Chi Minh City’s fashion landscape since its founding.

LIDER maintains a consistent aesthetic across its collections. It releases new items and collections throughout the year. The brand engages with its community through social media and local events. It has expanded its reach with stockists in other Southeast Asian countries, including Thailand and Malaysia. The core of the brand remains its Saigon origins and design principles.

Open in Google Maps ↗

7 Tôn Thất Thiệp, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

3 insider tips

Viet Pham · curator · LIDER

This clothing shop offers various items. Visitors can try on different hats and accessories.

Kahlil Alcala · curator · LIDER

This store offers a range of clothing items. Many visitors find tempting items here.

Reina_rw · curator · LIDER

This store is the final recommendation for fashion shopping. See what unique items it offers.

1 / 3
11

Discover unique scents at Forward Perfume.

Forward Perfume

Film Photography · District 1, Ho Chi Minh City

Forward Perfume is a Vietnamese artisan fragrance house on Tôn Thất Thiệp in District 1, Ho Chi Minh City. The brand creates niche perfumes that interpret Vietnamese culture and mythology. Founder Jay Madox designs the fragrances and packaging in-house. The store operates from a space within an apartment building.

The brand organizes its scents into distinct narrative collections. One collection centers on the animals of the Vietnamese zodiac. Another collection, Trà, interprets the country’s tea traditions. The Signature Artisan collection features other unique compositions. Fragrances draw on native Vietnamese ingredients like agarwood, jasmine, and green tea. The founder also creates tinctures from flowers and spices in his lab.

Each perfume is developed to represent a specific story or feeling. The brand’s philosophy is articulated as “Slower. Deeper. Faster.” Production quantities are kept small to maintain quality control. The house presents its fragrances in varied bottle sizes. It also offers customized packaging options, including signature leather wraps for certain bottle sizes. The brand also produces a line of Bát Tràng ceramic candles.

Forward Perfume is an independent fragrance brand. It aims to connect heritage with contemporary artistry. The scents are formulated to evoke memory and cultural narratives. The brand also offers scent workshops for customers. It has gained recognition on social media for its unique concepts. The entire creative process, from story to formulation, is handled internally.

Open in Google Maps ↗

42 Tôn Thất Thiệp, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

2 insider tips

Sol Life · curator · Forward Perfume

This shop, located in an apartment complex, offers unique scents. The packaging is pretty. The staff are knowledgeable, and candle cups are reusable.

1 / 2
12

For a traditional meal, dine at Mặn Mòi, Tao Đàn.

Mặn Mòi, Tao Đàn

Ho Chi Minh City

10:00-22:00 daily +84 899 189 218

Mặn Mòi, Tao Đàn is a Vietnamese restaurant on Võ Văn Tần street in District 3, Ho Chi Minh City, that serves traditional, home-style cuisine. The restaurant presents a menu with regional specialties from across Vietnam. The kitchen prepares dishes inspired by family recipes, covering northern, central, and southern culinary traditions. Signature items include papaya salad with fermented sour shrimp and grilled pork jowl. The restaurant also offers set lunch menus for office workers.

The venue provides two distinct dining areas. An indoor space offers a quiet, partitioned setting. An outdoor area sits within a courtyard garden with trees and natural light. The restaurant’s design incorporates simple wooden furniture, exposed brick, and decorative plants. This layout creates a calm atmosphere separate from the main street. The restaurant is part of the HumVentures group.

Mặn Mòi’s Tao Đàn location aims to replicate the feeling of a traditional Vietnamese home. The menu details the origin of its dishes. The restaurant received a Bib Gourmand recognition from the Michelin Guide. It serves a range of customers, from solo diners to large groups and families. The space is suitable for both casual meals and more formal gatherings.

The restaurant maintains a consistent schedule, opening daily for both lunch and dinner service. It is located near the Tao Đàn Park, a central landmark in District 3. The establishment takes reservations and is a well-known dining spot for both local residents and international visitors seeking authentic Vietnamese food.

Open in Google Maps ↗

34 Võ Văn Tần, Phường Võ Thị Sáu, Quận 3, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · Mặn Mòi, Tao Đàn

They offer dishes like grilled beef with pork fat. Also try the fermented shrimp paste with rice for a local flavor.

13

Continue your shopping experience at GIA Studios.

GIA Studios

Shopping · Ho Chi Minh City

GIA Studios is a contemporary luxury fashion brand on Hai Bà Trưng Street in District 1, Ho Chi Minh City. The brand specializes in minimalist, ready-to-wear women’s clothing. Designer Lam Gia Khang, a fourth-generation tailor, founded the brand in May 2018. The name “Gia” translates to “home” in Vietnamese, reflecting the brand’s foundation in family heritage.

The collections blend traditional Vietnamese craftsmanship with a modern, minimalist aesthetic. The designs often reinterpret traditional garments, including the áo yếm and the áo dài. GIA Studios frequently uses locally sourced materials in its pieces. Vietnamese silk is a signature fabric for the brand. The clothing features clean lines, precise tailoring, and complex silhouettes.

Lam Gia Khang founded the label after gaining experience from his first fashion brand. His mother, also a tailor, oversees the in-house production team. The brand’s philosophy focuses on creating timeless, high-quality garments. Signature pieces include the Tulip Jacket, which draws inspiration from flower petals. The brand presents its collections with a focus on sophisticated and simple style.

The Ho Chi Minh City store serves as the brand’s primary physical location in the city. It showcases the label’s seasonal collections of tops, dresses, trousers, and outerwear. The brand has expanded its presence internationally. It is stocked by retailers in Asia, the Middle East, and the United States. GIA Studios maintains a strong connection to its Vietnamese cultural roots.

Open in Google Maps ↗

125 Hai Bà Trưng, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · GIA Studios

This shop specializes in Vietnamese silk. The store features unique pieces and appealing interiors.

14

Next, explore local brands at The New Playground.

The New Playground

Shopping · District 1, Ho Chi Minh City

10:00-21:00 daily +84888058358

The New Playground is a concept mall for local fashion brands on Lý Tự Trọng Street in District 1, Ho Chi Minh City. The venue operates from a basement space, making it one of the city’s first underground shopping complexes. It aggregates dozens of independent Vietnamese brands in one location. The space provides a platform for emerging local designers to reach a wider audience.

The interior design features an industrial aesthetic. Individual vendor stalls are separated by wire mesh partitions. Neon lighting illuminates the corridors and storefronts, creating a distinct street-style atmosphere. The layout consists of a network of narrow aisles that guide shoppers through the different brand booths. This design allows for the discovery of many small retailers within a single, cohesive space.

The New Playground focuses primarily on contemporary streetwear and casual apparel. The curated vendors offer items such as graphic t-shirts, boxy hoodies, and denim pieces. The clothing collections cater to a younger demographic, reflecting current youth fashion trends in Vietnam. In addition to clothing, many stalls sell accessories like hats, bags, and jewelry. The collection of brands rotates, introducing new designers and labels over time.

The complex also has a second location within the Vincom Center Đồng Khởi shopping mall, also in District 1. The original Lý Tự Trọng location sits opposite the Vincom Center, placing it in a central and busy retail area. It attracts a steady flow of shoppers interested in local fashion culture and unique designs not found in mainstream international stores.

3 video mentions
1 / 3
Open in Google Maps ↗

26 Lý Tự Trọng, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh 700000, Vietnam

3 insider tips

Viet Pham · curator · The New Playground

This area showcases up-and-coming local brands. Be prepared for a wide variety of choices, which can be extensive.

Leon and Kathy · curator · The New Playground

This area features independent fashion brands. Prices are favorable, and the quality is good. Look for unique clothing items and accessories here.

NiQu · curator · The New Playground

This location provides a wide range of Vietnamese streetwear brands. The styles here often have a Gen Z vibe. It is a good spot to find unique boxy-shaped hoodies and other casual wear.

1 / 3
15

Conclude your shopping at Rue Miche L’édition.

Rue Miche L’édition

Shopping · District 1, Ho Chi Minh City

10:00-21:00 daily +84904260842

Rue Miche L’édition is a multi-brand concept store on Đồng Khởi street in District 1, Ho Chi Minh City. The store occupies a large space in the basement of the Union Square building. It showcases fashion, accessories, and lifestyle products from Vietnamese designers. The retail hub features items from more than 35 local brands.

The store’s design incorporates raw cement textures and full-grain wood elements. Its layout creates a flexible space for curating different collections and events. The large venue allows for various configurations and installations. It functions as a retail store and a cultural hub. The space regularly hosts events and product launches.

Beyond fashion retail, the venue includes additional concepts. A beverage counter named Rotten Bar serves healthy drinks. It uses locally sourced fruits for its menu. Another area, the Wellness Cave, provides a quiet space. It hosts activities like yoga and meditation sessions. The store also contains a photo booth and spaces for brand collaborations.

Rue Miche L’édition opened in late 2025. It evolved from the original Rue Miche boutique on Phùng Khắc Khoan street. The store aims to connect local Vietnamese brands with a broader audience. It serves both a local clientele and international tourists. The location has a direct connection to a city metro station.

Open in Google Maps ↗

LL3, Union Square, 171 Đồng Khởi, Bến Nghé, District 1, Ho Chi Minh City

1 insider tip
16

When seeking comfort food, visit Ngoc Bich Hanoi Restaurant.

Ngoc Bich Hanoi Restaurant

Vietnamese Cuisine · Ho Chi Minh City

07:00-22:00 daily 02838299650

Ngoc Bich Hanoi Restaurant sits on Pasteur Street. It is in District 3, Ho Chi Minh City. This Northern Vietnamese restaurant specializes in cháo. Locals know cháo as a traditional rice porridge. Ms. Ngoc Bich founded the restaurant nearly four decades ago. Her daughter now runs the establishment. The kitchen follows a family recipe. It focuses on Northern flavors. Chefs cook each bowl to order. This ensures a smooth, consistent texture.

The menu centers on cháo varieties. Toppings include eel, pork heart, and liver. Diners can also choose kidney, beef, chicken, or shrimp. The restaurant serves accompanying dishes. These include stir-fried pork offal plates. Ingredients like heart, liver, and kidney appear in these dishes. The restaurant sources ingredients daily. It does not use frozen products. Fresh herbs accompany each porridge bowl. Perilla and Vietnamese mint are typical Northern Vietnamese additions.

The establishment occupies a street-front space. It sits on Pasteur Street. The interior offers a casual setting. Individuals, families, and small groups dine here. The restaurant’s offerings suit many diners. Children and the elderly enjoy its texture and preparation. The venue maintains consistent operating hours. It opens early morning and closes late evening daily.

Ngoc Bich Hanoi Restaurant is a long-standing food destination. It resides in District 3. The restaurant built its reputation over decades. It serves its specific Hanoi porridge style. Its clientele includes local residents. Others seek traditional Northern Vietnamese comfort food. The restaurant also offers takeaway. It delivers through various online food applications.

Open in Google Maps ↗

113 Pasteur, Phường Võ Thị Sáu, Quận 3, Thành phố Hồ Chí Minh

1 insider tip
17

For a distinct coffee experience, try XLIII Specialty Coffee.

XLIII Specialty Coffee

Coffee · Ho Chi Minh City

06:30-22:30 daily +84799343943

XLIII Specialty Coffee sits on Pasteur Street. It is in District 1, Ho Chi Minh City. This shop serves single-origin Arabica coffee. The shop occupies a three-story building. Its design is minimalist, black-and-white. A glossy black facade defines its exterior. Large glass panels complete the look. The cafe focuses on lightly roasted beans. It sources these beans from international regions. Baristas prepare coffee at an open counter. Guests observe the brewing process there.

The interior space features a monochromatic color scheme. It also has clean lines. A large central terrarium defines the ground floor. It creates a focal point with greenery. Seating on this level integrates into hollowed-out wall structures. The upper floors provide additional seating. Simple black tables and chairs furnish these floors. The venue serves pour-over filter coffees. It also offers espresso-based drinks. The coffee menu details origin and processing. It also lists the flavor profile for each bean.

Locals knew it formerly as 43 Factory Coffee Roaster. The brand roasts its own beans. Its philosophy centers on transparency. It preserves the coffee fruit’s original taste. The shop does not use sweeteners in its coffee. A small selection of pastries is available. It offers sourdough and banana bread. These items accompany the beverages.

The space is quiet. It encourages focused work. Guests also appreciate coffee there. The brand operates other branches. It has locations in Ho Chi Minh City. It also has shops across Vietnam.

Open in Google Maps ↗

178A Pasteur, Bến Nghé, District 1, Ho Chi Minh City, Vietnam

1 insider tip

Viet Pham · curator · XLIII Specialty Coffee

Order the tangerine cold brew or an Earl Grey latte. This spot offers unique combinations of tea and coffee.

18

Next, savor traditional Vietnamese flavors at Bánh cuốn nóng Hào Hoa.

Bánh cuốn nóng Hào Hoa

Vietnamese Cuisine · Ho Chi Minh City

07:00-11:00 daily

Bánh cuốn nóng Hào Hoa sits in a narrow alley. It operates off Lý Tự Trọng Street in District 1. This Ho Chi Minh City stall specializes in bánh cuốn. The vendor prepares steamed rice rolls fresh. Each roll steams to order on a fabric-covered pot. The thin rice sheets hold minced pork. They also contain chopped wood ear mushrooms.

A standard serving includes various toppings. Customers enjoy Vietnamese pork sausages like chả lụa. A signature item is bánh tôm. This is a crispy, deep-fried fritter. It features shrimp and sweet potato. A sweet and savory fish sauce accompanies the meal. Diners receive fresh herbs. The plate also includes blanched bean sprouts.

The stall operates from a simple, open-front setup. Its home is within a narrow alley. Seating is limited. Small plastic stools are typical of street food culture. The vendor prepares each plate in full view. The focus remains on one primary dish. It comes with its traditional accompaniments.

This eatery primarily serves a morning crowd. It operates only a few hours daily. The stall sits a short distance from Bến Thành Market. Locals know it for its specific combination. Soft rice rolls and crispy shrimp fritters define its offering. Customers queue in the alley for orders. They choose between takeaway and dine-in.

Open in Google Maps ↗

177/1 Lý Tự Trọng, Phường Bến Thành, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip
19

Visit Tám Coffee for another local coffee option.

Tám Coffee

Coffee · Ho Chi Minh City

06:30–22:00 daily

Tám Coffee is a small coffee and tea shop on Mạc Thị Bưởi Street in District 1, Ho Chi Minh City. It serves a menu of Vietnamese coffee, milk tea, and various fruit teas. The interior is a compact, kiosk-like space filled with a collection of antiques and decorative items. Due to its small size, the shop has limited seating and primarily operates as a takeaway counter.

Open in Google Maps ↗

31 Đ. Mạc Thị Bưởi, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh

1 insider tip

Viet Pham · curator · Tám Coffee

Try their cà phê sữa đá, made with Liberica coffee beans. It features distinct jackfruit notes.

20

Explore more local finds at Nay Mai.

Nay Mai

Shopping · Ho Chi Minh City

12:00-20:00 daily

nay mai sits on Hai Bà Trưng in Ho Chi Minh City’s District 3. This retail store and creative space occupies a small alley. It offers a carefully selected collection of goods. Founders Tân Nguyễn and Ý describe it as a modern “tạp hóa.” Locals know a “tạp hóa” as a general store. The store’s name translates to “here today, there tomorrow.”

The shop supports both local and international artists and designers. It features various products. Shoppers find apparel, artwork, zines, jewelry, and stickers here. The selection often changes. This reflects the shop’s focus on creative partnerships. It provides a physical retail space for independent creators. Independent brands also find a home here. The space serves as a community hub for the city’s creative scene.

nay mai is the main retailer for Soulvenir clothing. Tân Nguyễn and Ý also started this brand. Soulvenir explores Vietnamese culture and history. It uses its designs to do this. The brand is known for single-color screen prints. Its apparel also features distinct typography. A popular item is a baseball cap. It has ‘Việt’ and ‘Nam’ embroidered on it. The collection includes t-shirts, hoodies, and other accessories.

The store offers a simple, intimate layout. It aims for a casual and personal shopping experience. The founders returned to Vietnam from the United States. They opened the store upon their return. They support the local design community. They provide a space for true creative expression. The shop moved to its Hai Bà Trưng location in April 2026.

Open in Google Maps ↗

393/7 Hai Bà Trưng, Phường 8, Quận 3, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · Nay Mai

This shop offers a selection of items. They carry unique hats, including one with 'Viet' and 'Nam' written on it.

21

For clothing, stop by Compound Garment.

Compound Garment

Shopping · District 1, Ho Chi Minh City

10:00-21:00 daily +84932626695

Compound Garment is a multi-brand streetwear store on Nguyễn Công Trứ in District 1, Ho Chi Minh City. The store curates and sells apparel from a variety of independent Vietnamese fashion brands. It operates from a location tucked inside a small alley off the main street. The shop provides a physical retail space for many local designers and labels.

The selection focuses on contemporary streetwear with a minimalist aesthetic. Featured brands include names like Hypnotism Studio and Alcyusism. The clothing often showcases monochrome or duotone color palettes. Designers favor wider, looser, and relaxed-fit silhouettes for their garments. Many of the pieces are designed as unisex apparel. The store stocks items such as shirts, trousers, jackets, and accessories.

Compound Garment functions as a collective retail hub for the city’s fashion scene. It allows customers to discover and handle products from multiple local brands in one place. The curated collection presents a specific viewpoint on modern Vietnamese streetwear. The interior maintains a simple and focused presentation of the clothing. The store has expanded by opening a second location within the same alley.

The shop serves a customer base interested in local design and emerging fashion talent. It consolidates clothing from brands that may primarily operate online. This format offers a tangible shopping experience for followers of these independent labels. The store’s presence on Nguyễn Công Trứ places it within a central and active area of the city.

Open in Google Maps ↗

158/5 Đ. Nguyễn Công Trứ, Phường Nguyễn Thái Bình, Quận 1, Thành phố Hồ Chí Minh, Vietnam

4 insider tips

PQ Side Quest · curator · Compound Garment

This popular shop has two branches located across from each other. Explore both locations to find items that match your style. The store is known for its local street fashion.

Reina_rw · curator · Compound Garment

Explore the selection, which leans heavily towards menswear but includes many unisex options. This is a good spot for baggy silhouettes and raw denim.

NiQu · curator · Compound Garment

This store carries brands like Hypnotism Studio and Alcyusism. Their pieces often feature monochrome or duotone designs. Look for wider and looser fits here. Checking online prices on Shopee or official websites might offer savings.

1 / 4
22

For street food, head to Bo Ne Ba Nui.

Bo Ne Ba Nui

Vietnamese Cuisine · Bình Chánh District, Ho Chi Minh City

07:00-22:30 daily +84906837878

Bò Né Ba Núi sits on Nguyễn Thái Bình street. This District 1 restaurant calls Ho Chi Minh City home. It specializes in bò né. This sizzling beef dish cooks on a hot cast-iron plate. The restaurant occupies a corner spot. It boasts a two-sided street frontage. An open-air format places seating along the sidewalk.

Its primary menu item features beef steak. Kitchen staff cook it quickly at high heat. It arrives at the table still sizzling. The dish typically includes a fried egg and pâté. Onions also join the plate. Diners choose optional sausages. The meal comes with a fresh baguette. Customers dip the bread into the sauce and egg yolk. The kitchen operates in an open area. Diners see the cooking process.

The restaurant offers other items. It serves dim sum selections. Nui xào bò ranks as another specialty. This dish features stir-fried macaroni with beef. The venue serves breakfast, lunch, and dinner. It operates from early morning. Service continues until late evening daily.

Bò Né Ba Núi is a well-known neighborhood eatery. The setting is informal. It often bustles with activity. It attracts local residents and tourists alike. Staff prepare and serve the hot plates quickly. The restaurant maintains a consistent presence. You can find it on social media platforms. Travel guides also feature its specific local cuisine.

Open in Google Maps ↗

94 Đ. Nguyễn Thái Bình, Phường Nguyễn Thái Bình, Quận 1, Thành phố Hồ Chí Minh, Vietnam

3 insider tips

Viet Pham · curator · Bo Ne Ba Nui

Try bò né, which is sizzling beefsteak and eggs. It is typically served with a light bread.

PQ Side Quest · curator · Bo Ne Ba Nui

Try the Bò Né Bà Nui. This dish features steak, eggs, and sausage served on a hot plate. Note that this restaurant closes at 11 AM, so plan an early visit.

losterah · curator · Bo Ne Ba Nui

Enjoy sizzling steak, eggs, and bread. This is considered one of the best breakfasts in the city.

1 / 3
23

End your day with dessert at Chè mè đen.

Chè mè đen

Vietnamese Cuisine · Ho Chi Minh City

Chè Mè Đen serves traditional sweet soups. This street food vendor sits on Nguyễn Trãi street. It operates in District 1 of Ho Chi Minh City. Its main offering is chè mè đen. This warm, thick black sesame paste dessert is a favorite. Locals also know it as “chí mà phù.” The dish has roots in Chinese cuisine. The vendor prepares the sweet soup smooth and consistent. It comes warm in small bowls.

Black sesame seeds form the soup’s main ingredient. Rice flour or kudzu root starch and a sweetener complete it. The vendor toasts and grinds sesame seeds into a fine paste. They cook this paste with other ingredients. This creates a thick, smooth consistency. The toasted sesame gives the dessert a distinct nutty flavor. The vendor often adds coconut milk before serving.

The stall sometimes offers chè đậu phộng. This is a peanut-based sweet soup. Customers can order these varieties separately. They also mix them together in one bowl. The stall operates as a simple sidewalk setup. It provides limited or no formal seating. This format is typical for city dessert vendors.

The vendor caters to passersby and local residents. Customers consider this dessert a comforting, traditional snack. The price point remains in the lower range. It aligns with other street food offerings. The business relies on its location and product. It operates without a formal shopfront or extensive branding.

Open in Google Maps ↗

100 Nguyễn Trãi, Phường Phạm Ngũ Lão, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip

Viet Pham · curator · Chè mè đen

This establishment serves warm black sesame paste with coconut milk. It offers a comforting dessert experience.

24

For unique beverages and pastries, visit Nhà Ba Teria - Craft Matcha & Coffee.

Nhà Ba Teria, Craft Matcha & Coffee

Coffee · Ho Chi Minh City

07:30-22:00 daily

Nhà Ba Teria offers craft matcha and coffee. This Ho Chi Minh City cafe sits on Trần Quốc Toản in District 3. The cafe occupies a quiet spot, deep within a small alley. It focuses on ceremonial-grade matcha and specialty Vietnamese coffee. The venue prepares matcha lattes and pour-over coffee to order. Customers also find a small selection of pastries. These include delightful mini cream puffs.

The building features a unique design. Terracotta tones and cave-like architecture define the space. Smooth, organic walls curve throughout, forming alcoves and cozy nooks. A central skylight brings natural light into the interior. The cafe operates as a semi-open space. It does not have air conditioning. Its minimalist aesthetic incorporates earthy tones and raw textures. A large, brick-orange concrete wall adds to its distinctive look.

The menu centers on precisely prepared beverages. Staff hand-brush a variety of matcha drinks. The coffee selection showcases Vietnamese-grown beans. The shop features its unique Summer-cha drink. This specialty combines matcha with pineapple juice and sparkling water. Customers order conveniently using a QR code system at each table.

The space provides a quiet setting. It removes guests from the main road’s traffic. Seating arrangements fit within the interior’s unique architectural curves. The cafe’s design and focused menu rank it as a recognized spot. It stands out in Ho Chi Minh City’s coffee scene. It attracts guests keen on both architecture and specialized drinks.

Open in Google Maps ↗

72/17 Trần Quốc Toản, Phường Võ Thị Sáu, Quận 3, Thành phố Hồ Chí Minh, Vietnam

1 insider tip
25

Conclude your culinary tour with a classic bánh mì from Bánh Mì Bà Huynh (Madam Win).

Bánh Mì Bà Huynh (Madam Win)

Vietnamese Cuisine · Ho Chi Minh City

06:00-22:00 daily 19000322

Bánh Mì Bà Huynh sits on Cống Quỳnh in District 1. This Ho Chi Minh City shop makes Vietnamese sandwiches. It specializes in bánh mì. The menu lists various meats and house-made ingredients. The shop operates from a street-front location. It primarily serves customers for takeaway. Locals also call it Madam Win.

Its signature offering is the Bánh Mì Đặc Biệt. This large baguette holds multiple components. Fillings include house-made Vietnamese hams. Staff add char siu pork and handcrafted pâté. The team also includes fresh butter and pork floss. Pickled vegetables and herbs complete each sandwich. The shop assembles every bánh mì to order. They prepare it in front of the customer. The bread is crispy outside. It remains soft inside.

The menu offers other items too. The shop sells xôi mặn. This savory sticky rice dish comes with various toppings. It also features nem nướng. This Vietnamese grilled pork sausage works as a bánh mì filling. The business packages its sandwiches in branded paper boxes. These maintain temperature and shape during transport. The price ranks in the upper range for city street food.

The brand connects to Bánh Mì Huỳnh Hoa. That is another well-known Saigon sandwich shop. Bánh Mì Bà Huynh established its own distinct brand. It maintains several locations. The shop uses modern delivery platforms for distribution. It serves a steady flow of local residents. International visitors also frequent the shop throughout the day.

Open in Google Maps ↗

185K Cống Quỳnh, Phường Cầu Ông Lãnh, Quận 1, Thành phố Hồ Chí Minh, Vietnam

1 insider tip