Nay Mai

nay mai sits on Hai Bà Trưng in Ho Chi Minh City’s District 3. This retail store and creative space occupies a small alley. It offers a carefully selected collection of goods. Founders Tân Nguyễn and Ý describe it as a modern “tạp hóa.” Locals know a “tạp hóa” as a general store. The store’s name translates to “here today, there tomorrow.”

The shop supports both local and international artists and designers. It features various products. Shoppers find apparel, artwork, zines, jewelry, and stickers here. The selection often changes. This reflects the shop’s focus on creative partnerships. It provides a physical retail space for independent creators. Independent brands also find a home here. The space serves as a community hub for the city’s creative scene.

nay mai is the main retailer for Soulvenir clothing. Tân Nguyễn and Ý also started this brand. Soulvenir explores Vietnamese culture and history. It uses its designs to do this. The brand is known for single-color screen prints. Its apparel also features distinct typography. A popular item is a baseball cap. It has ‘Việt’ and ‘Nam’ embroidered on it. The collection includes t-shirts, hoodies, and other accessories.

The store offers a simple, intimate layout. It aims for a casual and personal shopping experience. The founders returned to Vietnam from the United States. They opened the store upon their return. They support the local design community. They provide a space for true creative expression. The shop moved to its Hai Bà Trưng location in April 2026.