Forward Perfume

Forward Perfume is a Vietnamese artisan fragrance house on Tôn Thất Thiệp in District 1, Ho Chi Minh City. The brand creates niche perfumes that interpret Vietnamese culture and mythology. Founder Jay Madox designs the fragrances and packaging in-house. The store operates from a space within an apartment building.

The brand organizes its scents into distinct narrative collections. One collection centers on the animals of the Vietnamese zodiac. Another collection, Trà, interprets the country’s tea traditions. The Signature Artisan collection features other unique compositions. Fragrances draw on native Vietnamese ingredients like agarwood, jasmine, and green tea. The founder also creates tinctures from flowers and spices in his lab.

Each perfume is developed to represent a specific story or feeling. The brand’s philosophy is articulated as “Slower. Deeper. Faster.” Production quantities are kept small to maintain quality control. The house presents its fragrances in varied bottle sizes. It also offers customized packaging options, including signature leather wraps for certain bottle sizes. The brand also produces a line of Bát Tràng ceramic candles.

Forward Perfume is an independent fragrance brand. It aims to connect heritage with contemporary artistry. The scents are formulated to evoke memory and cultural narratives. The brand also offers scent workshops for customers. It has gained recognition on social media for its unique concepts. The entire creative process, from story to formulation, is handled internally.