FAHASA Bookstore, Nguyen Hue

FAHASA – Nguyen Hue Bookstore is a multi-level bookstore on Nguyễn Huệ Walking Street in District 1, Ho Chi Minh City. The store occupies a prominent location on the city’s central pedestrian boulevard. It first opened in 1976. The bookstore has since become a long-standing cultural landmark in the city center. It serves a broad clientele of local residents and international tourists.

The store spans multiple floors with a total area of over 1,200 square meters. Its inventory includes a wide selection of Vietnamese and foreign-language books. The sections cover genres like literature, history, and scientific research. The bookstore also stocks a large range of stationery, school supplies, and gift items. A dedicated area features children’s books and educational toys. Another section displays limited editions and publications no longer in print.

In late 2023, the bookstore underwent a significant renovation. It relaunched as a smart bookstore incorporating modern retail technology. The updated space includes self-checkout counters and automatic payment machines. These systems allow customers to complete purchases independently. The store’s layout is organized into distinct zones for different product categories. This arrangement facilitates navigation through the large space.

FAHASA Nguyen Hue is one of the flagship locations for the FAHASA brand. The company is one of Vietnam’s largest book distribution corporations. The store’s location on Nguyễn Huệ street places it near many of the city’s main attractions. It operates daily from morning until late evening, catering to both daytime shoppers and the evening crowds on the walking street.