Tip from David Guison
Browse fine jewelry and watches alongside high-end hospitality services.
BVLGARI
No. L1-02C, Union Square, Shop, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh 00848
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Overview
BVLGARI is an Italian luxury jewelry and watch boutique on Đồng Khởi in District 1, Ho Chi Minh City. The flagship boutique occupies space on the ground floor of the Union Square shopping mall. This location faces the pedestrian boulevard and stands steps from the Saigon Opera House. Greek silversmith Sotirios Voulgaris founded the maison in Rome in 1884. The Saigon showroom brings Roman design heritage to southern Vietnam.
The boutique showcases high jewelry, fine jewelry, and Swiss-crafted horology. The jewelry cases highlight iconic Serpenti creations with flexible gold scales and gemstone eyes. Glass counters feature the B.zero1 collection, reflecting the circular geometry of the Roman Colosseum. The horology salon displays Octo Finissimo watches with ultra-thin mechanical movements. Other cases present fan-shaped Divas’ Dream necklaces and colorful cocktail rings.
The boutique stocks luxury leather goods, silk accessories, and fine fragrances. Calfskin handbags showcase the signature Serpenti Forever enameled snakehead closure. The venue provides private VIP consultation salons for discreet viewings and bridal appointments. Trained client advisors assist shoppers with jewel maintenance, leather care, and personalization services.
The interior architecture combines Italian marble surfaces, brass trim, and warm ambient lighting. Condotti eight-pointed star motifs adorn the entryway floor in classic Roman fashion. The store draws international travelers, local connoisseurs, and luxury gift seekers. The boutique anchors the premier retail district surrounding historic Lam Sơn Square.
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What reviewers say
Google reviews
4.3
26 reviews
Reviewers consistently commend the BVLGARI boutique in Ho Chi Minh City for its attentive, professional customer service and warm hospitality, which includes offering drinks upon arrival. Staff members receive frequent praise for their patience and product knowledge, assisting clients with everything from sourcing rare replacement watch straps to selecting wedding bands and fine jewelry. Across visits, guests report an accommodating, seamless shopping environment with high standards of craftsmanship.
BVLGARI is rated 4.3 out of 5 on Google from 26 reviews. Summary written by PinGuide from Google reviews, figures as of 25 Oct 2026. Read on Google ↗
2 insider tips
Tip from Mr.Pin
The ground-floor boutique presents Serpenti jewelry and high-end watches behind secure glass vitrines. Staff offer dedicated viewing trays for clients examining precious gem pieces. The entrance faces the pedestrian concourse for straightforward entry.
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Where it is
No. L1-02C, Union Square, Shop, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh 00848
Questions & Answers
Where is BVLGARI located in Ho Chi Minh City?
BVLGARI is located at Unit L1-02C inside Union Square shopping mall, at 171 Đồng Khởi in District 1, Ho Chi Minh City. The store sits on the ground floor near the Saigon Opera House and Lam Sơn Square.
What are the opening hours for BVLGARI at Union Square?
BVLGARI is open daily from Monday to Sunday, from 10:00 AM to 9:00 PM.
How do I contact the BVLGARI boutique in District 1?
You can reach the BVLGARI boutique by calling +84 28 3535 6580 during its regular business hours.
What products does BVLGARI offer?
The boutique carries fine jewelry, high jewelry, Swiss-made watches, leather goods, silk accessories, and fragrances. Notable collections on display include Serpenti, B.zero1, Divas' Dream, and Octo Finissimo.
Are private shopping appointments available at BVLGARI?
Yes, BVLGARI provides private VIP consultation salons for discreet viewings and bridal appointments. Trained client advisors are available to guide shoppers through selections and custom requests.
Does BVLGARI offer maintenance and personalization services?
Yes, client advisors at the boutique provide jewel maintenance, leather care advice, and personalization services for your purchases.
What watch collections can I find at BVLGARI?
The boutique features BVLGARI horology lines, including the ultra-thin Octo Finissimo mechanical timepieces as well as jeweled watches from the Serpenti line.
Does BVLGARI sell handbags and leather goods at this location?
Yes, the store carries luxury leather goods, including calfskin handbags featuring the signature Serpenti Forever enameled snakehead closure.
What is the store atmosphere like at BVLGARI in Union Square?
The boutique features classic Roman design elements, incorporating Italian marble surfaces, brass trim, warm ambient lighting, and the Condotti eight-pointed star motif on the entryway floor.
Who typically shops at the BVLGARI boutique in Ho Chi Minh City?
The boutique primarily serves luxury gift seekers, fine jewelry and watch connoisseurs, and international travelers visiting the prime shopping area around Đồng Khởi.