objoff

Objoff is a creative space and concept store on Street 4 in Thảo Điền, Thủ Đức City, Ho Chi Minh City. The venue combines a retail store with an in-house café. It stocks a curated selection of local Vietnamese fashion brands. The store also sells accessories, art objects, and other trinkets.

The retail space occupies two floors within the building. The ground floor often features thrifted and secondhand items. The upper floor showcases clothing from contemporary Vietnamese designers. The collections frequently appeal to shoppers interested in modern and Y2K fashion aesthetics. The store presents a mix of emerging and established local labels.

The integrated café offers a range of beverages. It provides a space for shoppers to pause during their visit. The venue has an outdoor seating area available for café patrons. The interior design of the space is a notable feature, often described as a cool and creative environment. The store is located down a small alley, or hẻm, off the main street.

Objoff functions as a destination for discovering local design talent. It brings together various independent brands under one roof. The product selection changes over time, reflecting current local trends. The space supports the city’s independent fashion and creative scene. It serves both as a retail outlet and a gathering spot.