Phê La – Hồ Con Rùa

Phê La – Hồ Con Rùa is a specialty tea house on Trần Cao Vân in District 3, Ho Chi Minh City. The storefront sits directly across the roundabout from the landmark Turtle Lake monument. The beverage brand opened this location in March 2023. It occupies a multi-story building overlooking the central traffic circle. Customers watch street traffic from outdoor camping chairs and indoor seating areas.

The company sources premium oolong tea leaves directly from farms in Đà Lạt. Baristas brew tea bases using modern extraction equipment and traditional phin filters. Signature menu items include Ô Long Sữa Phê La and Ô Long Nhài Sữa. The kitchen makes fresh oolong tea boba daily from tea powder. The menu features specialty cold-brew teas and Vietnamese coffee drinks.

Phê La incorporates an outdoor camping aesthetic across its customer seating spaces. Foldable canvas chairs and low metal tables fill the sidewalk and upper floors. Large glass windows provide clear views of the surrounding tree-lined avenue. The venue draws high foot traffic from students and office workers throughout the day. Guests place orders at a walk-up service counter on the ground floor.

The parent brand started in Hanoi in 2021 before expanding across Vietnam. The company focuses on promoting domestic agricultural products from Vietnamese tea gardens. Prices sit in the mid-range specialty tea tier for Ho Chi Minh City. Takeaway drinks come in branded paper cups with custom carry straps.