UNION SQUARE, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh
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Fendi is an Italian luxury fashion boutique on Đồng Khởi Street, District 1, Ho Chi Minh City. The store occupies two floors inside the Union Square shopping mall facing the Saigon Opera House. Adele and Edoardo Fendi founded the Italian fashion house in Rome in 1925. The company opened this flagship venue in October 2024 as its first standalone boutique in Vietnam.
The 415-square-meter boutique presents women’s and men’s seasonal collections. Displays showcase leather handbags, shoes, travel accessories, and fine jewelry. Signature leather goods include the Baguette bag and the Peekaboo handbag. Shoppers browse ready-to-wear coats, silk dresses, knitwear, and tailored suits. The brand also presents eyewear, small leather goods, scarves, and fashion jewelry on glass shelves.
Roman classical architecture inspires the interior layout with arched doorways and champagne-colored metal fixtures. Italian Patagonia marble and beige Travertine stone line the ground-floor retail halls. Vietnamese teak accents and handwoven raffia wall coverings integrate regional materials into the space. A private elevator links the women’s ground floor to the upper menswear level. The second level houses an exclusive salon for private client consultations and appointments.
Custom furniture from Fendi Casa decorates the seating lounges throughout both floors. A bespoke fur panel and hand-tufted carpets draw inspiration from the nearby Saigon River. The boutique sits alongside other international luxury fashion houses in the central business district. The store operates daily from morning until late evening.
Reviewers frequently highlight the attentive, professional service provided by the staff at Fendi, noting that client advisors create a high-end and welcoming shopping environment. Visitors also appreciate the boutique layout, pointing to the dedicated men's ready-to-wear floor and private shopping options as standout features.
Fendi is rated 4.9 out of 5 on Google from 7 reviews. Summary written by PinGuide from Google reviews, figures as of 19 Sep 2026. Read on Google ↗
Spread across two floors, the store highlights leather goods, footwear, and women's ready-to-wear. The ground floor focuses on seasonal Peekaboo and Baguette handbags, while the upper floor houses footwear and apparel. Large street-facing windows provide natural light for checking leather shades.
UNION SQUARE, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh