UNION SQUARE, 116 Nguyễn Huệ, Sài Gòn, Hồ Chí Minh 700000
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Chopard is a Swiss luxury watch and high jewellery boutique on Đồng Khởi, District 1, Ho Chi Minh City. The retail space occupies unit L1-01B1 on the ground level of Union Square shopping mall. This commercial building faces the Ho Chi Minh City People’s Committee Building and Nguyễn Huệ Walking Street. Tam Sơn International operates the showroom as the official brand distributor in Vietnam.
Louis-Ulysse Chopard established the heritage watchmaking house in Sonvilier, Switzerland, in 1860. The Scheufele family acquired the manufacture in 1963 and moved operations to Geneva. The brand fabricates mechanical timepieces and precious fine jewelry using responsibly sourced ethical gold. The boutique presents celebrated watch collections including Alpine Eagle, Mille Miglia, and Happy Sport.
The jewelry displays feature signature lines such as Happy Diamonds, Ice Cube, and Happy Hearts. The watchmaker crafts complicated haute horlogerie movements under its proprietary L.U.C division. A dedicated private lounge welcomes patrons for one-on-one timepiece viewings and fitting consultations. Specialists provide watch strap replacements, bracelet sizing, and after-sales service drop-offs on site.
The interior incorporates warm wood paneling, polished brass detailing, and plush velvet seating. Recessed spotlights illuminate glass vitrines positioned throughout the central showroom floor. Chopard partners globally with prestigious events including the Cannes Film Festival and classic motor rallies. The boutique sits a short walk from the Saigon Opera House and Continental Hotel. The showroom serves local luxury collectors and international travelers seeking fine Swiss horology.
Reviewers generally praise the Chopard boutique for its clean, modern, and attractive store environment. However, customer experiences differ sharply when it comes to hospitality, with some visitors reporting unwelcoming and poor service from the staff.
Chopard is rated 3.9 out of 5 on Google from 8 reviews. Summary written by PinGuide from Google reviews, figures as of 19 Sep 2026. Read on Google ↗
Located at unit L1-01B1, the boutique displays Happy Hearts jewelry and classic Mille Miglia racing chronographs. The intimate layout suits buyers seeking direct consultations with brand specialists. Staff assist with official international warranties and service inquiries.
UNION SQUARE, 116 Nguyễn Huệ, Sài Gòn, Hồ Chí Minh 700000