DIOR

L1-06C, Level 1, UNION SQUARE, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh

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Mon-Sun: 10:00 AM - 9:00 PM +84 28 3936 9560

Overview

DIOR is a luxury fashion boutique on Đồng Khởi in District 1, Ho Chi Minh City. The store occupies the ground level of the Union Square complex opposite the Saigon Opera House. French fashion house Christian Dior opened this flagship retail space in January 2022. The boutique carries ready-to-wear fashion lines alongside fine jewelry, fragrances, and footwear.

The retail floor features separate sections for women’s collections and men’s fashion. Glass display cases hold signature handbag models including the Lady Dior and the Saddle bag. Shelves present embroidered Dior Book Tote bags alongside silk scarves and small leather goods. The shop also stocks Swiss timepieces, sunglasses, and curated jewelry collections. In-store craft specialists offer personalization options for select leather pieces and canvas goods.

The interior design combines pale neutral walls with light wooden floors and soft metallic accents. Display rooms incorporate custom furniture from design studios such as Agapecasa and De La Espada. Selected artworks from Galerie Negropontes hang on the walls in tribute to Christian Dior’s art gallery background. Private VIP suites offer secluded fitting rooms for personalized styling consultations.

The Đồng Khởi location anchors the luxury retail row in downtown Ho Chi Minh City. Street-facing windows provide expansive exterior displays along one of the city’s historic avenues. Customer service teams assist shoppers in multiple languages during retail hours. The boutique operates daily on the primary concourse of the shopping mall.

What reviewers say

Google reviews 3.3 124 reviews

Reviews for Dior highlight a spacious boutique with a solid selection of bags and clothing, where several shoppers praise the attentive and patient customer service from individual sales associates. However, the store's reception is not entirely consistent, as some visitors report uncomfortable encounters with staff whom they describe as judgmental and unwelcoming.

DIOR is rated 3.3 out of 5 on Google from 124 reviews. Summary written by PinGuide from Google reviews, figures as of 25 Oct 2026. Read on Google ↗

1 insider tip

Tip from Mr.Pin

Mr.Pin · curator · Ho Chi Minh City Luxury Shopping Guide

This streetfront location faces the Saigon Opera House, offering clear visibility from the sidewalk. The boutique carries seasonal women's ready-to-wear, leather bags, and fragrance lines. Staff can arrange private client appointments for fine jewelry and bespoke fittings.

Where it is

L1-06C, Level 1, UNION SQUARE, 171 Đồng Khởi, Sài Gòn, Hồ Chí Minh

Questions & Answers

Where is the DIOR boutique located in Ho Chi Minh City?

DIOR is located at unit L1-06C on Level 1 of the Union Square shopping center, at 171 Dong Khoi in District 1, Ho Chi Minh City. It sits directly opposite the Saigon Opera House in the downtown luxury shopping area.

What are the opening hours for DIOR at Union Square?

The DIOR boutique is open daily from Monday to Sunday, between 10:00 AM and 9:00 PM.

What phone number can I use to contact the DIOR store on Dong Khoi?

You can contact the boutique directly by calling +84 28 3936 9560 during retail operating hours.

What products does the DIOR boutique sell?

DIOR offers ready-to-wear fashion for women and men, fine jewelry, timepieces, fragrances, footwear, sunglasses, and silk scarves. The boutique also carries signature handbags including the Lady Dior, the Saddle bag, and embroidered Book Tote bags.

Does DIOR provide personalization or customization services?

Yes, in-store craft specialists at DIOR provide personalization options for select leather pieces and canvas goods.

Are private shopping appointments or VIP styling services available at DIOR?

Yes, the boutique features private VIP suites that offer secluded fitting rooms for personalized styling consultations.

When did this DIOR flagship boutique open in Ho Chi Minh City?

The French fashion house Christian Dior opened this flagship retail space at Union Square in January 2022.

What does the interior of the DIOR store look like?

The store interior features pale neutral walls, light wooden floors, and metallic accents, complemented by custom furniture from Agapecasa and De La Espada. Artworks from Galerie Negropontes are displayed on the walls in honor of Christian Dior's art gallery heritage.

Do staff at DIOR speak foreign languages?

Yes, customer service teams at the DIOR boutique assist international and local shoppers in multiple languages during retail hours.

How do I get to DIOR at Union Square?

You can reach DIOR by taking a taxi, ride-hailing car, or walking to the Union Square complex located at 171 Dong Khoi, across the street from the Saigon Opera House in central District 1.

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