HOIVU

HOIVU is a Vietnamese women’s fashion brand with a flagship store on Nguyễn Trãi street in District 1, Ho Chi Minh City. The store is located on a street known for fashion retail. The brand designs and sells a range of ready-to-wear clothing. Its collections often feature dresses, blouses, and modern interpretations of the áo dài.

The brand focuses on feminine and elegant designs. It uses materials like embroidered cotton and silk. The clothing comes in standard sizes S, M, and L. HOIVU produces timeless items as well as pieces that follow seasonal color palettes. Named items from its collections include the ‘Jenni dress’, ‘Zyra dress’, and ‘Hansel dress’.

HOIVU operates multiple retail locations across Vietnam. Besides the flagship store, it has other branches in Ho Chi Minh City, including one in the Takashimaya department store. The brand maintains a presence in other major cities such as Hanoi, Da Nang, and Vung Tau. This physical retail network makes its products widely accessible.

The company also engages in e-commerce. It sells products through its official social media pages and online marketplaces like Shopee. The brand has expanded its online retail to serve customers in Thailand, the Philippines, Malaysia, and Taiwan. This digital presence complements its physical stores.