Phúc Long Coffee & Tea

Phúc Long Coffee & Tea is a Vietnamese beverage chain with a location on Hoàng Diệu in District 4, Ho Chi Minh City. The brand, founded by Lam Boi Minh, originated in the tea-growing region of Bảo Lộc, Lâm Đồng in 1968. It established its first retail outlets in Ho Chi Minh City during the 1980s. The company manages its own tea plantations and factories to control quality. Phúc Long is one of Vietnam’s most recognized domestic coffee and tea chains.

The menu features a wide range of tea, coffee, and blended drinks. Signature offerings include its milk tea, which has a characteristic strong tea base. The chain serves various fruit teas, such as peach tea and lychee tea. Its coffee selection includes traditional Vietnamese preparations like cà phê sữa đá. The shops also offer a selection of cakes and pastries. The brand primarily uses Vietnamese-grown tea leaves and coffee beans for its products.

Phúc Long stores operate on a standardized model with a modern interior design. The chain’s primary branding colors are green and white. Most locations provide indoor seating for guests. The company operates hundreds of stores across Vietnam in different formats, from large flagship locations to smaller kiosks. This specific branch serves the residential and commercial areas of District 4.

The brand appeals to a broad customer base, including students and office workers. It balances traditional Vietnamese tea and coffee culture with contemporary service styles. The company has expanded significantly since a partnership with Masan Group. It continues to be a major competitor in the national beverage market.