Highlands
Overview
Highlands Coffee is a Vietnamese coffee shop chain founded in Hanoi in 1999. Vietnamese American David Thai established the company, initially as a packaged coffee producer. The first Highlands Coffee shop opened in 2002 in Ho Chi Minh City. The company’s founding was the first time an overseas Vietnamese registered a private company in Vietnam. Today, it ranks as one of the country’s largest coffee chains by number of locations.
The menu features traditional Vietnamese coffee made with a phin filter. It also includes modern espresso-based drinks, teas, and ice-blended beverages called “Freeze”. The chain serves food items like bánh mì and pastries. Highlands Coffee uses both Robusta and Arabica beans. A dedicated roasting facility in Bà Rịa–Vũng Tàu Province ensures product consistency across all stores. The chain operates hundreds of locations throughout Vietnam and has expanded internationally.
In 2012, Philippine multinational Jollibee Foods Corporation acquired a major stake in the company. Founder David Thai continues to lead the brand as CEO. The stores blend modern design with traditional Vietnamese elements. This design approach creates a space for both social gatherings and work. Interiors often feature a mix of natural timber, warm lighting, and decorative tiles. The brand presents itself as a community hub that balances Vietnamese heritage with a contemporary feel.
Questions & Answers
What is Highlands Coffee known for?
Highlands Coffee is known as a prominent Vietnamese coffee shop chain offering both traditional Vietnamese phin-filtered coffee and modern espresso-based drinks, alongside teas, ice-blended beverages, bánh mì, and pastries.
Where is Highlands Coffee located in District 4, Ho Chi Minh City?
The specific address for a Highlands Coffee location in District 4 is not provided in the input; however, Highlands Coffee operates numerous stores across Ho Chi Minh City, including multiple locations within District 4.
What kind of coffee beans does Highlands Coffee use?
Highlands Coffee uses both Robusta and Arabica beans, ensuring consistency through a dedicated roasting facility in Bà Rịa-Vũng Tàu Province.
Does Highlands Coffee offer food items?
Yes, Highlands Coffee serves food items such as bánh mì and various pastries to complement its beverage offerings.
When did Highlands Coffee open its first shop?
The first Highlands Coffee shop opened in 2002 in Ho Chi Minh City, following the company's initial establishment as a packaged coffee producer in 1999.
Is Highlands Coffee suitable for working or studying?
Highlands Coffee stores blend modern design with traditional Vietnamese elements to create spaces suitable for both social gatherings and productive work or study.
What are the common design elements found in Highlands Coffee stores?
Highlands Coffee interiors often feature a mix of natural timber, warm lighting, and decorative tiles, aiming to create a balanced blend of Vietnamese heritage and contemporary feel.
Who founded Highlands Coffee?
Highlands Coffee was founded by Vietnamese American David Thai, who established the company in Hanoi in 1999.
What are 'Freeze' beverages at Highlands Coffee?
Highlands Coffee's menu includes 'Freeze' beverages, which are ice-blended drinks offering a refreshing option for customers.
Has Highlands Coffee expanded internationally?
Yes, Highlands Coffee has expanded internationally, in addition to operating hundreds of locations throughout Vietnam.
